Vegan Soda Concept

RAD Soda co is a concept project for a vegan soda brand. The branding is playful and inspired by the 1980's but with clean and modern elements too. The designs for this project are based on a summer campaign called 'Are you ready for a RAD summer?', inline with the launch of a new summer flavour. The campaign consists of branding guidelines, a can design, billboard poster, landing page and Instagram content.