Daisy Pope Design
Krume Bakery Concept
Branding and content strategy for a contemporary bakery in South Tyrol. This concept includes logo, font and colour palette design, tone of voice, social media templates and content calendar. The design direction is a playful take on traditional bakery branding with a colour palette of burnt orange and lime green highlights as well as fun social media content creation.
Instagram carousel post
Your Krapfen order says more about you than you think 👀🍩✨
Swipe through to find your personality… and don’t miss the last slide for the ultimate friend flavor combos 👯♀️
Share your combo with your friends - Let’s see who matches (and who doesn’t 😉)
Made with love at Krume Bakery in Bolzano.
#KrumeBakery #KrapfenLove #SouthTyrol #BakeryLife #SweetPersonality #SwipeToFindOut
How many bites does it take you? 👀🍩
2 big bites? 6 tiny ones? Or one fearless move? 😏
Tell us your number in the comments ⬇️
We’re counting at Krume Bakery in Bolzano ✨
#KrumeBakery #KrapfenLove #SouthTyrol #BakeryLife
How do you eat your Krapfen? 👀🍩
A) The polite bite 😇
B) The reckless rip 😈
C) The cut in two ✂️
No judgment at Krume Bakery.
Let us know below 💬✨
Or tell us when you come to visit us in Bolzano.
#KrumeBakery #KrapfenLove #SouthTyrol #BakeryLife #SweetDebate
10-Day Content Calendar
A 10-day Instagram content calendar plan for the launch of a new krapfen flavour. A mix of media with applicable CTAs, key word optimisation and hashtags for optimum reach and engagement.